• Baume & Mercier launches men’s collection, “Clifton Club”, with Mazarine

    09 / 06 /2017
    fermer
  • Mazarine presents the new Perrier campaign aimed at the millennial generations

    fermer
  • The Golden Cartier Garage
    At Milan’s International
    Design Week

    18 / 04 /2017
    fermer
  • LOUIS VUITTON
    AT THE LOUVRE MUSEUM
    FOR THE NEW COLLECTION
    AW 2017-2018

    15 / 03 /2017
    fermer
  • Le Studio des Acacias by Mazarine presents the work of Italian photographer Guido Mocafico, the undisputed master of still life

    fermer
  • SALVATORE FERRAGAMO EMBODIED BY LILY ALDRIDGE SHOOTED BY PETER LINDBERGH

    22 / 02 /2017
    fermer
  • Prada x Prada, a unique Virtual Reality experience by Mazarine

    09 / 12 /2016
    fermer
  • BUCHERER launches
    Blue Editions
    with Mazarine

    04 / 11 /2016
    fermer
  • THE NEW MAISON MARGIELA’S
    E-SHOP BY MAZARINE DIGITAL

    13 / 10 /2016
    fermer
  • L’Oréal Paris
    in augmented reality
    with Mazarine

    05 / 10 /2016
    fermer
  • PACO RABANNE presents a never-seen before live experience on Facebook with Mazarine

    29 / 09 /2016
    fermer
  • Karlie Kloss stars in the Carolina Herrera fragrance campaign by Mazarine

    21 / 09 /2016
    fermer
  • Mazarine unveils
    the new SANLORENZO’s campaign

    08 / 09 /2016
    fermer
  • The new DIESEL fragrance, “Diesel Bad”
    with Mazarine

    31 / 08 /2016
    fermer
  • Mazarine reveal
    “Hennessy 8″,
    a limited edition masterpiece

    15 / 07 /2016
    fermer
  • VACHERON CONSTANTIN
    IN NEW YORK & TOKYO WITH MAZARINE

    23 / 06 /2016
    fermer
  • ART IS AT THE HEART
    OF POLYGONE RIVIERA
    WITH MAZARINE

    20 / 06 /2016
    fermer
  • DS AUTOMOBILES LAUNCHES
    ITS NEW DS 3 GIVENCHY
    WITH MAZARINE

    10 / 06 /2016
    fermer
  • VALENTINO
    AT THE TEATRO DELL’OPERA IN ROMA
    “La TRAVIATA”
    WITH MAZARINE LA MODE EN IMAGES

    06 / 06 /2016
    fermer
  • MUZO EMERALD,
    THE LEGEND RETURNS
    WITH MAZARINE

    21 / 03 /2016
    fermer
  • Studio des Acacias by Mazarine presents a landmark exhibition on Guy Bourdin.
    “Guy Bourdin – The Portraits”

    02 / 03 /2016
    fermer
  • JEAN PAUL GAULTIER
    in virtuality reality
    with Mazarine

    19 / 02 /2016
    fermer
  • MAZARINE FOR ISSEY MIYAKE.
    L’EAU D’ISSEY

    15 / 02 /2016
    fermer
  • THE JEAN PAUL GAULTIER FACTORY BY MAZARINE.
    A SPECTACULAR COMMERCIAL.

    05 / 02 /2016
    fermer
  • NEW SALVATORE FERRAGAMO CAMPAIGN SS2016 by MAZARINE

    29 / 01 /2016
    fermer
  • THE NEW GUY BOURDIN EXHIBITION AT THE STUDIO DES ACACIAS
    BY MAZARINE

    22 / 01 /2016
    fermer
  • THE VAN CLEEF & ARPELS SPIRIT OF WINTER WITH MAZARINE DIGITAL

    15 / 01 /2016
    fermer
  • ROGER VIVIER
    UNVEILS THE NEW “SNEAKY VIV”
    WITH MAZARINE

    18 / 12 /2015
    fermer
  • SALVATORE FERRAGAMO decided to entrust its advertising & digital communication to Mazarine

    10 / 12 /2015
    fermer
  • BUCHERER celebrates the magic Christmas with Mazarine

    03 / 12 /2015
    fermer
  • THE NEW AUBADE CAMPAIGN
    IN THE STREETS OF PARIS
    By Mazarine

    20 / 11 /2015
    fermer
  • Mazarine create
    the brochure for Cartier’s new High Jewellery collection

    13 / 11 /2015
    fermer
  • MONTBLANC LAUNCHES in Milan and Paris HIS NEW writing instrument with Mazarine Event

    06 / 11 /2015
    fermer
  • Mazarine Digital launches on-line the new Van Cleef & Arpels’s book jointly edited with Gallimard

    30 / 10 /2015
    fermer
  • UNIBAIL opens with Mazarine
    the first shopping centre to combine premium and designer stores with contemporary art

    26 / 10 /2015
    fermer
  • During Fiac 2015,
    the Studio des Acacias will be presenting works by two of the most talented figures on the American contemporary art scene

    21 / 10 /2015
    fermer
  • VALENTINO launches
    his new feminine fragrance
    with Mazarine Mlle Noï

    16 / 10 /2015
    fermer
  • LOUIS VUITTON
    FASHION SHOW SS2016
    PRODUCED BY LA MODE EN IMAGES

    08 / 10 /2015
    fermer
  • JAMES HENNESSY

    02 / 10 /2015
    fermer
  • NEW FILM FOR
    THE Cashmere Eric BOMPARD
    by Mazarine Digital

    25 / 09 /2015
    fermer
  • CARTIER launches
    Clé de Cartier
    with Mazarine Mlle Noï

    24 / 09 /2015
    fermer
  • RASHID JOHNSON MATTHEW DAY JACKSON

    22 / 09 /2015

    > more info

    fermer



    During Fiac 2015, the Studio Acacias by Mazarine will be presenting works by two of the most talented figures on the American contemporary art scene: Rashid Johnson and Matthew Day Jackson.


    The works by these two artists displayed at the Studio des Acacias have never been seen in public before. They share a certain vision of the American dream, an often criticised aspect of America, synonymous with imperialism and hegemony, from racial strife to the Second World War.


    The exhibition marks the fulfilment of a personal goal by Paul-Emmanuel Reiffers, President of the Mazarine Group and founder of the Studio des Acacias, to bring together works by Matthew Day Jackson and Rashid Johnson, whose careers he has followed closely in recent years, in an exhibition designed and produced in conjunction with the Hauser & Wirth gallery.


    Studio des Acacias
    30 rue des Acacias – 75017 Paris
    www.studioacacias.com

    T. : +33 (0)1 58 05 49 83
    g.raja@studioacacias.com

  • GIVENCHY NEW YORK FASHION SHOW WITH LA MODE EN IMAGES

    11 / 09 /2015
    fermer
  • Olympéa, the new Paco Rabanne women’s fragrance with Mazarine Mlle Noï

    04 / 09 /2015
    fermer
  • BAUME & MERCIER CELEBRATES LIFE’S FIRST SUCCESSES
    WITH THE CLASSIMA

    17 / 07 /2015
    fermer
  • PRADA trusts Mazarine Digital with its online launches

    10 / 07 /2015
    fermer
  • CARTIER Spring 2015 with Mazarine

    12 / 06 /2015
    fermer
  • ALAIN DUCASSE AT THE PLAZA ATHénée With Mazarine Digital

    fermer
  • CARTIER Amulette Collection
    By Mazarine Mlle Noï

    02 / 06 /2015
    fermer
  • THE PENINSULA PARIS
    GRAND OPENING
    by Mazarine Event

    29 / 05 /2015
    fermer
  • BIOTHERM HOMME CELEBRATES
    30 YEARS WITH Mazarine Digital

    22 / 05 /2015
    fermer
  • GIAMPIERO BODINO UNVEILS THE SECRETS OF ITS HIGH JEWELLERY with Mazarine Digital

    11 / 05 /2015
    fermer
  • KOUROS YVES SAINT LAURENT
    BY MAZARINE Mlle NOÏ

    25 / 04 /2015
    fermer
  • BIOTHERM LAUNCHES AQUASOURCE WITH MAZARINE DIGITAL

    16 / 04 /2015
    fermer
  • NEW AZZARO “POUR ELLE” FRAGRANCE

    10 / 04 /2015
    fermer
  • GUERLAIN 1st instragram advertiser

    02 / 04 /2015
    fermer
  • LOUIS VUITTON A/W 2015 2016
    catwalk show
    produced by La Mode en Images

    19 / 03 /2015
    fermer
  • BERLUTI play the game
    with Mazarine

    13 / 03 /2015
    fermer
  • GIANFRANCO LOTTI WRITES HIS STORIE WITH MAZARINE

    06 / 03 /2015
    fermer
  • CINDY CHAO WITH MAZARINE

    27 / 02 /2015
    fermer
  • THE NEW TV SPOT
    PACO RABANNE 1 MILLION

    12 / 02 /2015
    fermer
  • NEW FILM ROBERTO CAVALLI
    BY MAZARINE Mlle NOÏ

    06 / 02 /2015
    fermer
  • Mazarine Mlle Noï wins
    two awards for the Valentino Uomo campaign

    04 / 12 /2014
    fermer
  • MAZARINE IMAGEDESIGN immerses us in the world
    of the Berluti man.

    02 / 12 /2014
    fermer
  • GIVENCHY showcases its luxurious skin care range
    THE “Soin Noir”
    with Mazarine Digital

    19 / 11 /2014
    fermer
  • Shin Kong Place, Beijing’s iconic department store chooses Mazarine

    14 / 11 /2014
    fermer
  • LOUIS VUITTON SERIES 1 EXHIBITION BY MAZARINE LA MODE EN IMAGES – SHANGHAI & TOKYO, 2014

    23 / 10 /2014
    fermer
  • DIOR J’ADORE NEW WORLDWIDE DIGITAL CAMPAIGN
    BY MAZARINE DIGITAL

    10 / 10 /2014
    fermer
  • “CARTIER ROYAL” DINNER – VERSAILLES 2014 BY MAZARINE LA MODE EN IMAGES

    03 / 10 /2014
    fermer
  • Opening of new Mazarine offices in Shanghai

    24 / 09 /2014
    fermer
  • OPENING STUDIO DES ACACIAS WITH MARK HANDFORTH

    > more info

    fermer



    The legendary “Studio des Acacias” gets a new lease of life and rediscovers its creative mission.
    The space, dedicated to photography and video art, has been entirely renovated and will exhibit renowned artists from all over the world.

    British artist Mark Handforth’s two week solo exhibition will inaugurate in partnership with Gavin Brown’s Enterprise the new space during the Fiac.



    Well-known to photographers and fashion professions, the Studio des Acacias has played host to shoots by photographers including Irving Penn and Richard Avedon as well as Guy Bourdin and Jean-Marie Perier, who famously assembled 40 ‘yéyé’ artists for a shoot for the magazine Salut les Copains.
    And it was at the Studio that the muses of the magazine LUI were immortalised when they agreed to post naked for Francis Giacobetti.

    Studio des Acacias 2014: a new space dedicated to all forms of artistic creation

    Studio des Acacias is a new Parisian space dedicated to the image in all its forms: photography, video art, digital art, event design, installations…
    Conceived as an open workspace and meeting place for artists, illustrators, photographers and multimedia collectives to cross paths, the Studio des Acacias is a new site of experimentation and production, both a laboratory of creativity and an ideas catalyst.
    Designed over three levels by the architectural practice LAD/Terver Delcourt, it will house a photo and video production studio, exhibitions of both French and international contemporary artists, and multiple types of events related to the world of art, culture and fashion.
    Both workspace and meeting place, the Studio des Acacias is open to all forms of artistic and multidisciplinary expression, making it possible for new forms of exploration and collaboration to emerge.

    To coincide with the Fiac, Studio des Acacias is hosting an exhibition by Mark Handforth to inaugurate the new space.

    A descendant of the Pop Art generation, Handforth works from his Miami studio, creating pieces stamped with his hallmark twist on everyday objects and urban furniture.
    Curated with Timothée Chaillou and in partnership with New York gallery Gavin Brown’s Enterprise, the exhibition explores the theme of light in the artist’s work. The artist will fill the exhibition space with his monumental, glowing sculptures, between Pop Art and Minimalism, appropriating and distorting banal everyday objects.
    After exhibitions in Central Park and on Governors Island in New York this summer, as well as the Dallas Museum of Art and the Museum of Contemporary Art Chicago, the Studio des Acacias is proud to present a series of entirely new works by the artist.
    Often cross-hatched with phosphorescent light – Eclipse, 2003, Rising Sun, 2003 Twisted Lampost, Porte de Bagnolet, 2012 – Handforth’s sculptures are brilliantly offset by the view of the rooftops of Paris visible through the glass roof of Studio des Acacias.



    CONTACT :
    Gabriela Raja
    T. : +33 (0)1 58 05 49 83
    g.raja@studioacacias.com
    www.studioacacias.com



    Courtesy the artist and Gavin Brown’s Enterprise
    © Mario Palmieri et Stéphane Gallois

  • NEW CAMPAIGN BOTTEGA VENETA BY MAZARINE DIGITAL

    25 / 07 /2014
    fermer
  • EXHIBITION OPENING MISS DIOR SHANGHAI BY LA MODE EN IMAGES

    18 / 07 /2014
    fermer
  • NEW ADVERTISING CAMPAIGN LADY MILLION BY MAZARINE MLLE NOÏ

    11 / 07 /2014
    fermer
  • THE NEW DIOR TV BY MAZARINE DIGITAL

    03 / 07 /2014
    fermer
  • CARVEN LAUNCHES HIS NEW E-SHOP WITH MAZARINE DIGITAL

    19 / 06 /2014
    fermer
  • THE NEW VAN CLEEF & ARPELS COLLECTION LAUNCHED BY MAZARINE DIGITAL

    08 / 06 /2014
    fermer
  • MAZARINE MLLE NOÏ AWARDED FOR INVICTUS PACO RABANNE CAMPAIGN

    05 / 06 /2014
    fermer
  • THE SAMSUNG WIRELESS AUDIO SYSTEM LAUNCHED BY MAZARINE YOU TO YOU

    30 / 05 /2014
    fermer
  • THE FIRST CELINE RUNWAY SHOW IN BEIJING BY MAZARINE LA MODE EN IMAGES

    22 / 05 /2014

    > more info

    fermer

    Mazarine La Mode en Images produced the first Céline runway show in China.

    The show staged in Beijing at the capital’s 798 Art District. Chinese celebrities were present including Faye Wong.

  • The first Louis Vuitton Cruise Collection with La Mode en Images 


    19 / 05 /2014
    fermer

    La Mode en Images produced last Saturday’s fashion show in Monaco showcasing the first Louis Vuitton Cruise Collection. 

    Nicolas Ghesquière’s second catwalk show for the label took place in the sumptuous surroundings of the Prince’s Palace, the Grimaldi fortress perched on top of the Rock of Monaco, with stunning views over the Mediterranean sea.

  • CREATION OF MAZARINE ASIA PACIFIC

    15 / 05 /2014

    > more info

    fermer

    Mazarine Groupe and Trimaran Capital announced today that they have signed an agreement creating a joint venture, establishing an integrated communication agency business dedicated to luxury and premium brands in Asia Pacific.
    Headquartered in Hong Kong, the joint venture currently has 60 employees across 4 offices in Hong Kong, Beijing, Shanghai and Macau with plans to open offices in Taipei and Singapore.

  • The new Yves Saint Laurent Black Opium perfume launched by Mazarine Event

    13 / 05 /2014
    fermer

    On Tuesday 6 May, the Mazarine Event teams organised an exceptional evening event for the launch of Yves Saint Laurent’s latest fragrance.
    More than 300 international journalists, socialites and leading lights from the arts and cultural spheres came together in Paris for the event.


    Voir l'article
  • BIOTHERM CHOOSES MAZARINE FOR ITS DIGITAL ECOSYSTEM

    07 / 05 /2014
    fermer
  • BAUME & MERCIER CELEBRATE KEY LIFE EXPERIENCES THROUGH THE SENSITIVE VISION OF PETER LINDBERGH

    31 / 03 /2014
    fermer

    The new Baume & Mercier campaign is a series of photographic personal histories that resonate both on a personal and on a universal level, celebrating special moments in life.

    Photographed by Peter Lindbergh, the campaign will have a global rollout both on video and in print, to feed the label’s brand content.

  • MAZARINE YOU TO YOU AWARDED THE 2014 STRATEGIES GRAND PRIX FOR BEST DIGITAL MARKETING CAMPAIGN FOR GIORGIO ARMANI BEAUTY

    26 / 03 /2014
    fermer

    Mazarine You to You, the Social Media & Viral Marketing arm of the Mazarine group, was awarded the 2014 Stratégies Grand Prix for Best Digital Marketing campaign in the Online Marketing category, for its viral campaign for Giorgio Armani Beauty, “The Ecstatic Beatbox”.


    For the launch of Giorgio Armani Beauty’s new lipstick line Rouge Ecstasy, the agency created an audacious viral campaign, Ecstatic Beatbox, which has been viewed more than 6 million times on Youtube.

  • GISÈLE BUNDCHEN, FACE OF THE NEW 212 VIP ROSÉ PUBLICITY CAMPAIGN FROM MAZARINE MLLE NOÏ

    20 / 03 /2014
    fermer

    Supermodel and actress Gisèle Bundchen is the face of Carolina Herrera for the launch of her new perfume 212 VIP Rosé. The publicity film was conceived and produced by Mazarine Mlle Noï.

  • REPETTO TAKES FLIGHT WITH MAZARINE MLLE NOÏ

    05 / 03 /2014
    fermer

    For Repetto’s new spirit-lifting and inspiring publicity campaign, conceived by Mazarine Mlle Noï, prima ballerina Dorothée Gilbert takes centre stage.

  • MAZARINE MLLE NOÏ DIRECTS THE NEW VALENTINO FILM STARRING LOUIS GARREL

    11 / 02 /2014
    fermer

    For the launch of its new perfume, Valentino Uomo, Mazarine Mlle Noï has made a promotional film that brings the quintessential Parisian elegance of Louis Garrel to the charming streets and palaces of Rome.
    In the role of a mysterious and carefree young Italian man, the actor plays around with conventions and customs. Svelte, handsome and bohemian, he shows the rebellious, nonchalant side of the always supremely elegant Valentino man.
    As in an eternal dolce vita, the film recounts the adventures and the games of seduction played by this elegant young man, in a story that hovers somewhere between fiction and documentary in the fantastic Roman setting.
    The campaign can currently be seen on television, in the cinema, online and in the press.

  • CARVEN CHOOSES MAZARINE DIGITAL FOR ITS E-SHOP AND ITS SOCIAL MEDIA

    20 / 01 /2014

    > more info

    fermer

    The Parisian label, relaunched in 2009 with the young and talented designer Guillaume Henry at its helm, has chosen Mazarine Digital to overhaul its e-Commerce website and its Social Media strategy.
    As well as the challenge of creating a multi-device platform, the agency’s strategy will be to reflect and broadcast the spirit of the Maison Carven – contemporary fashion with an accessible couture twist – via this flagship digital enterprise.

  • MAZARINE DIGITAL JOINS FORCES WITH GOOGLE FOR THE REOPENING OF THE GUERLAIN BOUTIQUE AT 68 CHAMPS-ELYSÉES

    06 / 12 /2013

    > more info

    fermer

    For the reopening of the legendary Guerlain boutique, Mazarine Digital, in association with Google+, has designed an innovative live broadcasting structure called ‘Live Hangout’. Fans of the brand can explore the boutique via Google+, Guerlain.com and Vogue.fr

  • LOLITA LEMPICKA UNVEILS NEW FRAGRANCE WITH MAZARINE MLLE NOÏ

    16 / 10 /2013
    fermer

    Designer Lolita Lempicka has launched her new fragrance Elle l’aime with Mazarine Mlle Noï.
    Starring Sasha Pivovarova as muse, the film is an ode to true love and a tribute to the designer.

  • MAZARINE WINS E-COMMERCE AWARD

    05 / 10 /2013
    fermer

    The new e-commerce site for Caroll (Vivarte group) won an award in the Design & Ergonomics category at the 2013 Trophées E-commerce organized by E-commerce Magazine.

    The agency won an award for the e-commerce strategy and annual promotion plan rolled out across all digital media.

  • Interview with Paul-Emmanuel Reiffers & Kamel Mennour in NUMÉRO

    30 / 09 /2013
    fermer

    “On the face of it, they seem to have little in common but they are united by a similar view of art: celebrated gallery owner Kamel Mennour and art collector Paul-Emmanuel Reiffers talk about their shared passion” in Issue no. 147, NUMÉRO


    Voir l'article
  • Paul-Emmanuel Reiffers brings contemporary art to the Mazarine offices

    29 / 09 /2013
    fermer

    Paul-Emmanuel Reiffers, who with gallery owner Kamel Mennour invited contemporary artist Claude Lévêque to exhibit his work at the Mazarine offices, explains why in Les Echos. The idea was born out of a noble, sincere desire to share the emotions and reflections provoked by the encounter with artistic creation with Mazarine employees and the general public.

  • ARTIST CLAUDE LÉVÊQUE TAKES OVER THE MAZARINE OFFICES

    25 / 09 /2013
    fermer

    At the invitation of Paul-Emmanuel Reiffers and Kamel Mennour, Claude Lévêque, a prominent figure on the French contemporary art scene, took over Mazarine’s 2,000 m2 premises. Lévêque, who has shown his work in galleries and museums all over the world, offers here a unique experience in the form of a voyage of discovery.

  • MAKE UP FOR EVER (LVMH) PICKS MAZARINE

    19 / 09 /2013

    > more info

    fermer

    Mazarine has won a call for tenders to handle the advertising for Make Up For Ever (LVMH Group). Mazarine Mlle Noï will be assisting the brand in developing its online and offline campaigns.

  • Louis Roederer continues its quest for excellence with Mazarine

    11 / 07 /2013

    > more info

    fermer

    The celebrated champagne brand has chosen Mazarine to design a digital platform that reflects its inspired and cultured universe, imbued with an independence of spirit and a sensual appreciation for the earth itself.

  • PACO RABANNE UNVEILS ITS NEW PERFUME WITH MAZARINE MLLE NOÏ

    09 / 07 /2013
    fermer

    For the launch of its new eau de cologne for men, ‘Invictus,’ by Paco Rabanne, the agency has created a film and print publicity campaign, as wells as an online competition. An epic and allegorical tale of victory, the film explores the dreams of a champion, the ultimate hero, in the face of whom all resistance is futile.

  • Mazarine creates the most recent advertising campaign for Cartier

    25 / 06 /2013
    fermer

    For the launch of the new Cartier collection, called Paris Nouvelle Vague,
    Mazarine Mlle Noï has created a print and digital publicity campaign consisting of 7 films conceived as an ode to the quintessential Parisian woman.

  • JEAN-CHARLES DE CASTELBAJAC CHOOSES MAZARINE

    06 / 06 /2013
    fermer

    Jean-Charles de Castelbajac has chosen to continue his partnership with Mazarine for the brand’s digital strategy.
    The new multilingual and cross-platform site will be a vehicle for the designer’s spirit, positive energy, and for the revitalisation of the brand.
    The site will go live towards the end of 2013.

  • WHEN THE INTERNET RATTLES THE LUXURY MARKET, Luxury market strategies supplement

    30 / 05 /2013

    > more info

    fermer

    ‘Luxury houses have a huge amount of content that they can make available: the brand’s history, expertise, new products, events,’ explains Paul-Emmanuel Reiffers, CEO of the communication group Mazarine, which specializes in marketing luxury goods. ‘With social networking sites and the Internet in general, they finally have the ideal platform to tell these stories.’

  • Guerlain’s Météorites brighten a Parisian cityscape in a video by Mazarine

    24 / 04 /2013
    fermer

    Guerlain’s legendary pastel pearls are now the stars of an enticingly colorful, dreamlike film produced by Mazarine. This light-hearted video uses luminous pastel colors and a 3D approach to create a refreshingly upbeat atmosphere. The video is part of a multi-channel online campaign from which micro content will be rolled out on all social networking sites.

  • LANCEL UNVEILS ITS NEW CAMPAIGN WITH MAZARINE MLLE NOÏ

    25 / 03 /2013
    fermer

    Mazarine Mlle Noï to Create Lancel’s Spring-Summer 2013 Campaign

    Patrick Demarchelier was chosen as the photographer to capture the quintessential look of the Paris house.

  • MAZARINE MLLE NOÏ PRODUCES NEW PACO RABANNE FILM SPOT

    13 / 03 /2013
    fermer

    On the heels of the successful One Million and Lady Million campaigns, the saga continues with the all-new One Million Intense.

    The story proves how the strength of an idea is measured by its staying power and whether it can be renewed without ever losing its impact.

  • MAZARINE LA MODE EN IMAGES AT THE CENTER OF FASHION WEEK

    04 / 03 /2013

    > more info

    fermer

    Mazarine La Mode en Images designed and produced catwalks for the biggest brands and best-known designers at the most recent Autumn-Winter 2013–2014 Fashion Week.

  • GUERLAIN PICKS MAZARINE DIGITAL FOR ITS SOCIAL MEDIA STRATEGY

    20 / 02 /2013
    fermer

    Mazarine Digital was the winner of a call for tender to help Guerlain define and implement the brand’s international strategy for social networking.

    The agency is also leading efforts to define creative and editorial guidelines through the creation of social media content.

    Mazarine Digital began working with Guerlain on all its Perfume, Cosmetics and Skincare product launches in 2013.

    The first fruit of the new collaboration is the launch of Cils d’Enfer, the company’s new mascara.

  • Mazarine’s striking campaign for Cartier

    31 / 01 /2013

    > more info

    fermer

    Mazarine launches the campaign for Cartier’s Juste un clou collection.
    A new, bold and unconventional interpretation of House codes.

  • PAUL-EMMANUEL REIFFERS AMONG THE TOP 100 TREND-SETTERS

    30 / 01 /2013

    > more info

    fermer

    Designers, photographers, publishers, influencers, captains of industry, artists, muses, artistic directors—these are the people who matter in the business world. L’Optimum has selected Paul-Emmanuel Reiffers as one of the top 100 influencers of male fashion.

  • MAZARINE MLLE NOÏ PERFUME AD FOR CAROLINA HERRERA TRULY INSPIRED

    12 / 01 /2013
    fermer

    As part of its overall support for the complete advertising strategy for the Carolina Herrera brand, the agency has produced its latest humorous and colorful short film for CH perfumes.

  • TISSOT REVEALS ITS NEW TV AND DIGITAL AD CAMPAIGN WITH MAZARINE

    07 / 12 /2012

    > more info

    fermer

    The multichannel YOU TOUCH IT TELLS campaign covering TV, Movie Theaters and Digital media, now running in over 70 countries, highlights the many touch-sensitive features of the T-Touch watch.

    The agency has not only filmed a spectacular video showcasing extreme sports, it has also developed an iPad app so you can experience the augmented reality of the video.

  • MARTELL ADDS A NEW DIMENSION TO ITS PARTNERSHIP WITH MAZARINE DIGITAL

    20 / 10 /2012
    fermer

    After four years of working with Mazarine on its digital strategy, Pernod Ricard group subsidiary Martell is ready to rethink its entire digital presence. The website for the oldest cognac house has been completely overhauled to offer its visitors a multisensory brand experience.

  • VAN CLEEF & ARPELS CALLS ON MAZARINE FOR ITS 2012 CATALOG

    18 / 10 /2012

    > more info

    fermer

    In 2012, the famous Place Vendôme jeweler approached Mazarine to help it design and produce its new catalog for 2012-2013.

  • ALAIN DUCASSE AT THE DORCHESTER HAS A DIGITAL REVEAL WITH MAZARINE

    17 / 10 /2012

    > more info

    fermer

    The prestigious three-star restaurant in the heart of London designed by Patrick Jouin sought out Mazarine to craft its new digital presence.

  • MAZARINE WINS E-COMMERCE 2012 AWARD

    16 / 10 /2012

    > more info

    fermer

    For the third year running, Mazarine has won the e-commerce award. Its Eric Bompard website was chosen as the winner in the Design and Ergonomics category.

  • MAZARINE WINS MULTIPLE AWARDS AT GRAND PRIX STRATEGIES DU LUXE 2012

    19 / 09 /2012

    > more info

    fermer

    In the Major Events category, Mazarine La Mode en Images won for its work on Moët & Chandon (launch of Millésime Grand Vintage 1911 in Shanghai).

    In the Publicity category, Mademoiselle Noï Mazarine was recognized for the short film on Valentina, the new perfume by Valentino.

  • LOUIS VUITTON took the fashion world by surprise with a catwalk event put on by La Mode en Images

    12 / 07 /2012

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    Louis Vuitton generated excitement for the opening of its largest flagship store in China with a catwalk event featuring the Louis Vuitton Express locomotive.
    Emerging from puffs of steam, the models descended from the fabulous train specially designed for the event.

  • Ad agency Mademoiselle Noï has joined the Mazarine Group

    10 / 07 /2012
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    Created by three well-known ad executives, Françoise Jacquey, Valérie Larrondo and Johanna Worth, Mademoiselle Noï has created ad campaigns for Paco Rabanne, Nina Ricci, Carolina Herrera, Valentino, Aubade, Krug and Rémy Cointreau.
    The merger strengthens Mazarine’s advertising expertise, furthering the agency’s offer of outstanding service in the creation of advertising and digital communication for luxury and premium brands.

  • NEW AD CAMPAIGN BY MADEMOISELLE NOï FOR THE FRAGRANCE “JEANNE LANVIN COUTURE”

    08 / 07 /2012

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    A genuine style manifesto, this campaign cast the Lanvin woman as bold and sensual. A campaign that captured the luster of the House of Lanvin.

  • Paul-Emmanuel Reiffers, interviewed by Le Nouvel Observateur magazine

    23 / 02 /2012

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    Specialized in strategic communication consulting for luxury brands such as. Cartier, Chanel, Dior, Balenciaga, Lanvin, Louis Vuitton and Yves Saint Laurent, Mazarine thinks “luxury brands are becoming media brands.” Paul-Emmanuel Reiffers, agency founder and president, notes that “to reach their target segments and build lasting rapport, they need to offer new content on an ongoing basis. They need to attract and keep a following of their own. A media buying rationale that relies solely on the purchase of ad space in magazines and on TV is no longer tenable.”

    La Mode flaunts itself in social media and magazines (Le Nouvel Observateur, February 17, 2012.)

  • New Galénic website developed by Mazarine

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    By creating a new digital presence and an upmarket brand environment, Mazarine Digital has reasserted the positioning of Galénic, a top selective beauty brand sold at pharmacies.

    The website reflects the brand’s pharmaceutical expertise and unique sophisticated aura.

  • Mazarine was voted “Independent Communication Group of the Year 2011″

    19 / 12 /2011

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    The Mazarine group won a prize at the 32nd Grand Prix des Agences de l’Année award ceremony. This honor recognized of the agency’s strong growth in 2011, with the acquisition of La Mode en Images and the opening of two subsidiaries in China (Beijing and Hong Kong).

  • MAZARINE HONORED WITH THE GRAND PRIX STRATEGIES DU LUXE (CATEGORY: DIGITAL) FOR NINA RICCI

    09 / 12 /2011

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    The agency was recognized with this award for the creation and production of the new Nina Ricci digital platform, which unites Fashion and Fragrances in one online platform that reflects the Haute Couture positioning of the famous house on Paris’s Avenue Montaigne.

  • Paul-Emmanuel Reiffers, interviewed by the French newspaper Le Figaro

    08 / 12 /2011

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    “It’s paradoxical. Today, luxury, like art, has become an investment. It’s a safe bet, a quasi-asset. The internet has marked a revolution in people’s familiarity with brands. Technology has brought the luxury sector into the world of tomorrow.”
    Article about luxury and advertising, with the input of five well-known ad executives specialized in the luxury sector, Figaro Madame magazine, December 3, 2011

  • The latest Louis Vuitton catwalk, designed and produced by Mazarine La Mode en Images

    26 / 11 /2011

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    La Mode en Images created a spectacular set for the Louis Vuitton catwalk event that closed the latest Paris Fashion Week. A merry-go-round was set up for the occasion in the Cour Carrée of the Louvre.
    The runway models displayed their outfits on the fanciful merry-go-round with white horses made of wood.
    One by one, the models dismounted their horses and walked the runway before a dazzled audience.

  • René Furterer turned to Mazarine for its new ad campaign

    21 / 11 /2011

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    Mazarine won the competition to provide the new ad campaign for René Furterer (Pierre Fabre Group), defeating the incumbent agency Draft FCB.
    For Mazarine, the goal will be to provide this up-market hair care brand with image-building support, especially on international markets.
    The first visuals by Peter Lippmann will be presented by the end of the year.

  • MAZARINE TOOK a prize at the Trophées du E-Commerce award ceremony

    19 / 09 /2011

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    Mazarine was presented with an award for the design and creation of an e-commerce site for Helena Rubinstein (L’Oréal Produits de Luxe).

  • MOËT & CHANDON

    11 / 07 /2011

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    Mazarine Design has designed the Jéroboam Or for Moët & Chandon, as well as a charm in the shape of a champagne flute studied with a tiny diamond, for the ritual pouring of champagne.

  • A new space for Mazarine

    31 / 05 /2011

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    Designed like a loft with sleek, contemporary lines and a glazed roof, the new 600 sq.m. space will house various areas laid out for small group interaction and digital crews.

  • LOUIS VUITTON relied on LA MODE ON IMAGES to PRODUCE fashion show

    30 / 03 /2011

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    La Mode en Images designed the most recent Louis Vuitton catwalk presenting the 2011/2012 Autumn-Winter Collection

  • Cartier de Lune with Mazarine

    29 / 03 /2011

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    Mazarine created the most recent Cartier ad campaign for the launch of its Cartier de Lune fragrance.

  • The Korean press abuzz

    28 / 02 /2011

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    Korean magazine DesignNet (http://www.designnet.co.kr/) published an article about Mazarine.

  • Mazarine acquired La Mode en Images, a top event communication agency catering to luxury clients

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    Founded in 1981 by Olivier Massart, La Mode en Images creates and produces fashion shows and special events for the biggest names in fashion and luxury.
    The creator of many Fashion Week catwalks in Paris, Milan, New York and elsewhere, La Mode en Images has masterminded many of the most memorable events of recent decades, including events for the FIFA World Cup, the World Expo and the 100th anniversary of the Eiffel Tower.

  • HELENA RUBINSTEIN LAUNCHED ITS E-COMMERCE WITH MAZARINE

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    After calling for proposals, the Helena Rubinstein brand (L’Oréal Luxury Products Division) chose Mazarine to help launch its e-commerce. The new website features immersive navigation, an unusual online experience and a number of services. Mazarine produced all of the site video content (such as a video on personalizing skincare and makeup) and ran the site for the year.

  • Château Latour turned to Mazarine for its new digital platform

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    Mazarine competed for and won the contract for Château Latour’s digital communication. Impressive for its ergonomic design, navigational set-up and online user experience, the new website provides a perfect setting for Château Latour values and offers outstanding video content. Visitors learn about Château Latour through interactive videos.

  • Mazarine opened two new subsidiaries, in Beijing and Hong Kong

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    China represents the future for luxury brands, and Mazarine has therefore opened its first two subsidiaries in Asia in Hong Kong and Beijing. Originally based in Paris, the agency has been working for global accounts for many years, making setting up subsidiaries in Asia a logical next step. Mission accomplished. It has established two subsidiaries, one in Hong Kong and the other Beijing.

  • One of the top independent agencies

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    Ranked 32nd in the most recent Stratégies Magazine rankings (2010), Mazarine was one of France’s top independent agencies in 2011, with sales of 50 million.

  • DRUOT WENT TO MAZARINE for its new visual identity

    30 / 01 /2011

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    The Drouot auction house sought Mazarine’s expertise, placing the agency in charge of the new communication strategy as well as all aspects of its visual identity.

  • NINA RICCI SELECTED MAZARINE to redesign its website

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    Nina Ricci turned to Mazarine to totally revamp its digital presence. From now on, Fashion and Fragrances will be united in one platform that reflects the Haute Couture positioning of the famous house on Paris’s Avenue Montaigne.

  • Mazarine relaunched Les Must de Cartier with an ad campaign by Patrick Demarchelier

    29 / 01 /2011

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    The ad film, shot by Patrick Demarchelier, brought the iconic Cartier panther alive.

  • Le Figaro

    19 / 01 /2011

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    “The acquisition of La Mode en Images has made Mazarine the only multidisciplinary communication group in Paris catering to the luxury industry. The new entity represents 50 million euros in sales.” Le Figaro, 05/05/2010

  • La Tribune

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    “Mazarine will be opening two subsidiaries, one in Hong Kong and the other in Beijing, to meet the needs of luxury brands more effectively.” La Tribune, 10/12/2010

  • Strategies

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    “In a testament to China’s emergence in the world of luxury, Hong Kong and Beijing will see the Mazarine communication agency, which caters to this sector, open local offices by year-end. These will be its first two offices in Asia. Setting up a subsidiary was the logical next step for the agency following its acquisition of the event planning agency La Mode en Images in early October.” Stratégies, 10/28/2010

  • Mazarine won the Grand Prix Stratégies du Luxe 2010 (category: e-commerce)

    18 / 01 /2011

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    This year, the agency won recognition for the uniquely innovative and creative e-commerce website it created for Jitrois.

  • Mazarine received the GRAND PRIX STRATEGIES DU LUXE 2010 (CATEGORY: PUBLISHING) for Chanel J12

    30 / 03 /2010

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    The agency was recognized for the press kit developed for the 10th anniversary of the 29mm version of the J12 watch by Chanel.

  • Mazarine was VOTED PREMIUM AGENCY OF THE YEAR

    29 / 03 /2010

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    Mazarine was voted Premium Agency of the Year 2009 for the quality and creativity of its work, both online and offline.

  • MAZARINE TOOK A PRIZE AT THE TROPHEES DU E-COMMERCE award ceremony

    23 / 03 /2010

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    Mazarine won the Prix Spécial du Jury for the Jitrois e-commerce website.